The Midas touch has been the latest (and greatest) trend I’ve seen recently with formal wedding invitations. From letterpress, to engraving, to edge-painting, to foil stamping, to wax seals to paper marbling, to envelope liners…… Why is gold the IN color?
Perhaps because gold, according to “Meaning of the Color Gold – Bourn Creative”, “The color gold is cousin to the color yellow and the color brown, and is also associated with illumination, love, compassion, courage, passion, magic and wisdom. Gold is a precious metal that is associated with wealth, grandeur, and prosperity, as well as sparkle, glitz and glamour.”
This definition works for me and perhaps the brides I’ve created invitations for over the last several months. I love working with gold, not only because of the elegance and sophistication it evokes but also because there are so many variations of the color, depending on the printing or application process that is being used. It never gets dull!!! Below are a few examples of golds I’ve recently worked with and the processes used for creating the luxurious color.